Morley has extensive experience in Web design, application development and database architecture, as well as data collection and integration, data mining and reporting. Below is an example of how we have put this experience to use for the state of Michigan, helping it to recover tax revenue in a new and efficient way that utilizes our unique skill sets and attention to detail.

Principal Residence Exemption (PRE) Data Integration & Reporting Services

Identifying landowners who are improperly claiming homestead exemptions for multiple properties just became much simpler ... and much more profitable.

Using the Morley system, your counties can recover tax revenues from invalid claims with significantly less effort than required by traditional manual systems. This enables you to generate increased revenue for your state with greater efficiency and speed. Best of all, the Morley system can be activated with:

• Minimal training
• No change in tax roll/assessing software
• As little as one annual upload of tax roll/assessing data

Using this system, county tax auditors need only a computer with an Internet connection to give them a list of the names, addresses and phone numbers of those who owe your state money.

Easy to Implement

This system can be implemented within your state as fast as your counties can upload their tax roll/assessing data to us. Here is the typical implementation process:

• The state informs all counties of the new system. Morley helps you with this by drafting the initial communication for your state's review, sending it to the appropriate contact in each county and building a relationship with those contacts to provide all the support they need to implement and use the system.
• Morley surveys all counties to ascertain the current tax roll/assessing programs in use. We then tailor our system to accommodate the various information sources. There is no need for counties to change tax roll/assessing software.
• The state provides its preferences to Morley with regard to things like branding for the Web site on which counties will upload data/gather reports, the days/hours that our help desk will be open to answer your counties' questions, and the script for the help desk's after-hours message.
• Upon receipt of a link to our custom Web site designed specifically for your state, the counties may upload their tax roll/assessing data. The Web site includes all instructions and information required to accomplish this task, and the Morley help desk stands ready to assist via phone and e-mail.
• When all counties have uploaded their data, Morley will validate and prepare the data using a proprietary set of algorithms and procedures. Once this information is processed, counties can use the application to dynamically search and retrieve reports regarding all parcels, taxpayers, property owners and related data.
• Morley will work with your state to determine the best way to announce to the counties that the system is ready to use (options include e-mail blast; letter; training session that takes place in person, online or via conference call; and more).

Easy to Search

The Morley system includes a powerful, intelligent search function that is quick and effective, enabling counties to spend less time comparing data and more time following up on leads. Upon receipt of all counties' data, we automatically validate, clean, update, index and map it into a central database that enables county tax auditors to output a convenient lead list of non-compliant homeowners. The application's intuitive user interface and state-of-the-art search engine (similar to Google and Yahoo) ensure that the information is extremely accessible. Virtually no training is required in order to use and benefit from this system.

As a result:

• The data is clean. Our system scrubs the data from all counties to de-dupe and normalize the address information to comply with U.S. Postal Service standards. We know when J. Doe, J. P. Doe, John Doe, John Doe Trust and Mr. & Mrs. John Doe are all the same person, taking the guesswork out of it for county tax auditors.
• The best matches are returned first. The search engine automatically assigns a level of confidence to each result, enabling the county tax auditor to prioritize and take action on those results that appear to have the highest level of accuracy.
• Dynamic customized reporting is provided. Reports can be accessed online in real time, and flexible ad hoc reporting may be added to further aid your auditors as they zero in on the information that is most valuable to them.
• Tax auditors have the ability to cross reference other states' records. As additional states take advantage of this powerful tool, reports can include matches for those states as well. This information is not currently easily accessible among states, and will give you increased potential to collect more revenue.

Easy to Maintain

With tax roll/assessing data uploads required just once per year (or more frequently if you desire), and with the Morley help desk just a phone call or e-mail away, it is easy for counties to continue using this system from year to year. Our secured application keeps the data safe and accessible only to authorized personnel. Our goal is to keep the cost to maintain the system well below the amount of revenue that your state will recover by using it, thereby providing a positive return on investment for the state.

Morley Makes It Easy

Morley has the experience, relationships and services in place to help you make this endeavor a success in your state.

• In business for 145 years
• Dedicated IT staff with specialties in networking, databases, Web applications and desktop applications
• Extensive experience in Web design, application development and database architecture, as well as data collection and integration, data mining and reporting
• Proven track record with the state of Michigan
• Established relationships with tax roll/assessing software companies as well as local government agencies nationwide
• Ability to customize/expand program parameters
• In-house call center and market research professionals on staff

For more information on this product, please contact todd.davis@morleynet.com.